The Financial Advice Landscape
Financial advice is becoming ever more analytical as we seek to deliver the best possible results for our clients. Recommendations that were once dependent on our ability to process through scenarios and weigh outcomes are quickly being optimized through artificial intelligence. That means that your technical expertise, the smart things in your head about what you do, has been captured and delivered through software. Does that mean that your role as an advisor is disappearing, that you’re going to get replaced by AI? Does it mean that you should care less about actually having technical expertise and being smart in the financial planning that you’re delivering?
Are Human Advisors Going Away?
We don’t believe so, but what is becoming of utmost importance is your ability to take complex ideas and concepts and distill that down into understandable, actionable advice for your clients. Clients who take action are more satisfied. You as the advisor are more satisfied. Computers are going to continue to do the heavy lifting on the technical elements of your advice. But, if you are telling your clients to do something because your software says so, you are positioning yourself to be replaced – your value is diminishing in your client’s eyes. Your level of authority and stewardship over their wealth will quickly diminish.
The Advisor of the Future (or of the past?)
You need to become an expert educator, an advisor who has the expertise to understand what the algorithm is recommending and why, and deliver that to the client in a way that empowers them to take action. That’s why we created the 4Buckets. The 4Buckets is an education system focused on retirement income planning, to serve the greatest area of need to today’s wealthiest demographic. These are the sort of clients that you want to be working with.
Bridging the Gap
The 4Buckets is designed to be the bridge between the technical and the actionable – the smart recommendations you have and your client’s ability to understand that and take action. This is that “in-between zone” where we take big ideas, and we make them simple.
How We Help Advisors
We will teach you the visuals and the language that we use in our 4Buckets framework. We will provide materials that you can use directly with your clients. We’ll show you how to implement the strategies involved with a 4Buckets framework. And finally, we’ll help you become a better advice deliver. These are the soft skills that must be practiced and developed over and over again to enhance the human element of this entire client-advisor relationship. 4Buckets Advisors is a coaching platform for you to become a great teacher and a great counselor to your clients in a future where that will be your greatest impact.