Financial Advisor in Staunton, Virginia

At Lohr & Company, we understand the concerns you face as you plan for your retirement and enter one of life’s greatest transitions.

Services Designed for You

At Lohr & Company, we are fee-based fiduciary financial advisors.
Rather than fall prey to Wall Street speculations or the hot stocks of the moment, we combine a research-driven investment process with personalized advice to deliver comprehensive financial solutions.
Our mission is to help pre-retirees, retirees, and women make wise financial decisions and work toward your long-term goals, combining our experience in financial planning with our disciplined approach to investing.
If you’re ready to define your goals, commit to a guided process, and work with a team you can trust, we invite you to learn more about our firm and services.

Lohr & Company - Staunton, Virginia

Serving individuals and families in or nearing the retirement phase of their life.

Grow and protect the wealth needed to enjoy the sort of retirement you’ve worked hard to prepare for all these years.

It’s never too early to start your retirement income plan so that by the time you’re ready to slow down and enjoy the wealth that you’ve built, you can feel confident that your strategy is on the right track, working to grow and protect your retirement savings.

Staunton is a tucked away industrial city with fascinating history and architecture that Ethan came to enjoy during his college years. Having grown up in Charlottesville, he headed to Harrisonburg to attend James Madison University. Staunton became the favorite halfway point between each. When Ethan graduated and moved back to Charlottesville, Staunton was the weekly hangout for he and his wife Emily while she finished her career at JMU. When considering how to serve the ever-expanding Augusta County, the city of Staunton was an easy pick. Meet us at our downtown office location to see how we can serve your retirement planning and wealth management needs.

The financial advisors at Lohr & Company can help you figure out how much you’ll need for your retirement and establish goals to help you get there. Our financial advisors offer these services for individuals and families in or nearing retirement: comprehensive financial planning and disciplined investment management using our well-known 4 Buckets Income Strategy.

To speak to one of our financial advisors at Lohr & Company, schedule a consultation today.

Are you on the right path in your retirement journey?

The 4 Buckets Strategy Super Guide can help you answer critical questions including whether or not you’re truly ready to retire, how to determine the amount of annual retirement income you’ll need, and deciding where that retirement income will come from.

Why partner with Lohr for your financial planning and other advice needs?

Financial Planning strategies customized to your needs

Financial planning shouldn’t be isolated from the rest of your financial goals. That’s why we incorporate your complete wealth and tax management plan as part of your financial planning for retirement. By looking at the big picture, we are able to gain a better understanding of your financial goals as they relate to various aspects of your financial plan such as your investments, estate plan, risk management plan, tax strategy, and even your business succession plan, and can better direct you on where and how to allocate your retirement savings.

Visualize your Retirement Income Using The 4 Buckets Strategy

There is a vast universe of investment vehicles and account types to know and understand when preparing for retirement such as individual retirement accounts (IRAs), 401(k)s, high-yield savings accounts, real estate property, money market accounts (MMA), and fixed annuities. What does all of this mean? What should you consider and what should you avoid? On top of that there are tax laws, required minimum distributions, penalties, inflation, and other risks to consider. Not to mention establishing how your investment portfolio and savings accounts play into your overall retirement income plan.

Partnering with Lohr & Company takes the guesswork out of managing your retirement income streams. Our 4 Buckets Income Strategy is a simple, yet strategically designed concept to maximize the efficiency of your retirement income plan. The strategy is designed to show where and how your income needs are being met in retirement and incorporates research-backed investment principles and tax efficiency, giving you the confidence you need to enjoy the retirement years of your life.

Considerations for the next generation

You have worked hard to accumulate the wealth that you have. To ensure that your legacy exists far beyond your lifetime, you’ll want to incorporate estate planning and generational wealth management into your existing retirement plan.

At Lohr & Company, we are able to incorporate considerations for generational wealth planning as part of our financial planning. Our advisors are also able to work with your existing estate lawyers and tax advisors to create an effective and efficient estate plan that considers probate expenses and tax implications.

Let’s get to know each other

Take the stress out of managing your wealth and retirement.

With so many different details to consider when creating a retirement income plan, trying to create a financial planning strategy on your own can be stressful, time consuming, and overwhelming. Place your retirement income plan in the trustworthy hands of the wealth management team of financial advisors at Lohr & Company and save yourself the time and frustration of having to handle it all on your own. Because we are held to a fiduciary standard, our financial advisors are legally required to act in your best interest, offering you thoughtful service throughout your financial planning and beyond.

While working with you to build out your retirement income plan, we keep the following considerations in mind:

  • Your budget and regular expenses
  • Adjusting your income for inflation
  • Whether or not you desire to continue working during your retirement
  • Employer pensions and severance pay
  • Optimization, contribution, and distribution strategies for 401Ks, IRAs, and other personal savings and investments
  • Social Security benefits
    • Early Social Security benefits (age 62)
    • Full retirement age (FRA) Social Security benefits (age 66-67)
    • Maximum value for Social Security (age 70)
  • Medicare (age 65)
  • Required Minimum Distributions (RMDs) (age 70 ½)
  • Rental income
  • Life insurance policies
  • Your desires for transferring wealth, your estate, and gifting
  • And more!

Services We Provide

Invetment Management

Wealth Management

Tax Reduction

Asset Protection

Estate Planning

Retirement Planning

401(k) Planning

Business Owner Planning

Meet Our Advisors

Greg Lohr, MBA

Managing Partner
Greg founded Lohr & Company in 1993 to help more people achieve their dream of a secure and comfortable retirement. Before he entered the financial services industry, he worked as an electrical engineer. Having grown up sorrounded by mathematics and engineering educators his entire life, he always assumed he would be an engineer. But in his last semester at the University of Virginia, he took a finance class and realized that it was financial math that truly excited him.
After spending a few years as an engineer, he decided to follow his heart and return to school for an MBA in finance from the College of William & Mary. Although he originally entered the finance industry because he was excited about the personal opportunities, it was the satisfaction of seeing people at peace with their money that has kept him here for this entire career.
When he isn’t working, Greg enjoys spending time with his beautiful wife and their adult children. In addition to managing their family farms, Greg and his wife also manage a growing Airbnb venue. In the cold weather months, you can find Greg hunting whitetail deer in the breathtaking Virginia landscapes.

Ethan Lohr, CFP®

Partner
Ethan always knew his dream was to follow in his father’s footsteps and carry out his same mission: to help more people find financial peace and security in retirement. Ethan started practicing for his future career quite early, at the age of 6, advising his sisters on their savings with the help of his trusty calculator. But it wasn’t until he graduated from James Madison University that he truly began developing his talent as a financial advisor at Lohr & Company.
Ethan is most fulfilled when he’s helping clients develop a sound plan and then executing that plan. He knows that pre-retirees often have many unanswered questions and may be feeling trepidation about retirement—and rightfully so. Retirement is one of life’s greatest transitions and Ethan knows how important it is to get everything right the first time. He works to ease his clients’ fears, provide them with confidence, and help them take the necessary actions to move forward.
When he isn’t serving clients, Ethan enjoys spending time with his wife and two sons. You can also find him practicing his swing on the golf course, exercising, and hunting with his dad.

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"The 4 Buckets Strategy"